Tonight
LIVE PRINTING
We bring live printing — DTF, hat bars, embroidery, and screen printing — to your SXSW activation, music event, or startup launch — guests watch their shirt get printed and walk away wearing it.
- ~2 minper printed shirt
- 100+shirts / hour
- 24 hrsto an itemized quote
Custom merch made in front of your Austin guests
How it works
Four steps from booking
to fresh prints
Tell us about it
Send your Austin date, venue, and headcount. We reply within 24 hours with an itemized quote.
We dial in the art
You send a logo or idea; we proof it and prep screens or transfers before the event.
We roll in & set up
Presses, ink, blanks, tables, and crew arrive and set up around your run-of-show.
We print it live
Guests pick, watch, and walk away wearing custom merch — about two minutes a shirt.
Tonight's bill · live stations
Ways we print
live in Austin
Pick one station or stack a few — apparel, headwear, and hard goods, all made in front of your guests. Austin crowds like a curated menu: one strong tee anchor, art tied to the event, caps or totes as a clear second lane.
- The classicLive Screen PrintingReal presses, real ink, pulled in front of your guests — the classic that started it all.
- Full colorLive DTF PrintingFull-color, photo-real transfers pressed on the spot — no screens, no color limits.
- Build-your-ownLive Hat BarGuests pick a cap, you press a patch — a build-your-own hat station that's pure activation gold.
- PremiumLive EmbroideryPremium, stitched-on-site monograms and logos — the upscale finish for any event.
- Beyond apparelPromo & Hard GoodsTotes, drinkware, and hard goods customized on site — beyond apparel.
Occasions
Austin events we
print live for
Corporate Events & ConferencesKickoffs, summits, and holiday parties.See how →
Trade Shows & ExposThe booth with a line down the aisle.See how →
Brand Activations & Pop-UpsAn experience guests film and keep.See how →
Festivals & ConcertsHigh-volume merch, printed on the spot.See how →
Weddings & Private PartiesFavors your guests actually wear home.See how →
Why live
Merch is forgettable.
Watching it get made isn't.
A pile of pre-printed shirts on a table is swag. A press running live at a music event, startup launch, or South Congress pop-up is a show — guests pick a design, watch it print, and wear it out the door.
- A real activity, not a giveaway table — guests do something
- A content engine — the press is what everyone films
- Print-on-demand — only what guests want, in their size
- Your brand, all over the event by the end of the night
Across Austin
We print where
Austin gathers
From Downtown Austin to The Domain, we set up at the venues your events already use — and travel anywhere across Central Texas.
- Austin Convention Center
- Moody Center
- ACL Live at the Moody Theater
- Palmer Events Center
- Q2 Stadium
- Fair Market
Questions
Good to know
Most Austin events land between $5K and $15K all-in; staffed activations start around $5,000. The big levers are guest count, printing hours, garments, and setup. Your quote itemizes crew, presses, garments, setup and teardown, and every print — one number, sent within 24 hours.
Each press turns out up to 60 shirts per hour, and our standard two-press setup clears 100+ at full tilt. Austin festival traffic arrives in waves, so we plan capacity around your peak — staged sizes and a short art menu keep the line moving.
Roughly a 10×10 ft footprint per station and two standard 120V circuits. We bring the presses, ink, garments, tables, and crew. Outdoors works too — we just need cover, level ground, and a load-in path for the cases.
Two to four weeks is comfortable for most events. We keep gear staged and have turned Austin events around in under a week, so if your date is soon, ask anyway.
No — we also run live DTF, a live hat bar, embroidery, and hard goods like totes and drinkware. DTF handles full-color launch art; the hat bar lets guests build their own. Most Austin events run a core tee plus one upgrade station.
Austin events handled end to end — travel and lodging folded into one clear number. We're based in Fullerton, CA and bring everything to your venue.
Yes — booths at the Austin Convention Center and Palmer Events Center are a specialty. Send your booth size, move-in window, and power order and we size the station to fit — with an art menu that holds up when a session lets out and the aisle fills.
Everything on-site: crew, presses and equipment, garments, setup and teardown, and every live print — shirts, hats, totes, and more. A downtown conference booth stays compact; an outdoor music program adds weather cover and a different queue plan. One itemized quote either way.
We bring on-site live event printing to Austin venues of every size — from the Austin Convention Center, Moody Center, Q2 Stadium, ACL Live at the Moody Theater, and the Palmer Events Center to hotel ballrooms and private event spaces. Our mobile crew sets up and prints custom apparel, hats, and merch live at conventions, corporate events, festivals, and brand activations across Austin, including Downtown Austin, South Congress, East Austin, and The Domain.
Start your Austin quote
Tell us about
your Austin event
Tell us the date, the venue, and a rough headcount. We'll recommend the cleanest live-printing setup for your Austin event and send an itemized quote within 24 hours.
- Itemized quote within 24 hours — crew, gear, garments, every print, one number
- We bring the presses, ink, blanks, tables, and trained printers
- Austin events handled end to end — travel and lodging folded into one clear number
Prefer a human right now?
(562) 614-4800 ·
contact@merchtroop.com